Since 2015, we have been working very closely with Eduardo Hernandez. And only through his help and support have we managed to work even more sustainably with the local farmers.
Not only appreciation but also a fair price in direct trade enables them to cultivate more sustainably. The farmers are no longer dependent on achieving high crop yields but can now deliver consistent and high quality, coupled with a lot of joy. Our long-term trading relationships secure stable markets for the farmers and provide reliable conditions for investments and improvement measures, which would be much more difficult to achieve with risky price fluctuations.
Our coffeekult “Direct Trade” goes a few steps further than “Fair Trade”: … it is not just about achieving a fixed price per unit of coffee but getting the best quality. From a consumer’s perspective, “Direct Trade” coffee is the better choice.